A commercial is designed to influence our behavior, be it subtle or more visible. It can move us, make us think, laugh or cry – that is their power of communication!

The participants, divided into teams, will devise their own message from initial planning all the way through to final screening. They must come up with an idea, a script, a strategy  and a short commercial. They will have at their disposal cameras, make up, costumes, even acting tips offered by our team.

The event will end with an awarding gala, where the best commercial will win a prize.